Hi there, my name is Fiz, known online as snikfi.

I'm a multidisciplinary designer and entrepreneur with experience in the fashion, music, virtual reality, and software development industries. Currently, I work as a UX/UI designer at Mendix, where I focus on creating user-centric digital experiences. At Mendix, my role spans from user research and journey mapping to prototyping and design implementation. I’ve worked on numerous client projects, crafting user personas, building user journeys, and designing both low- and high-fidelity wireframes. I also implement high-fidelity designs and design systems using Low-Code, CSS/SCSS for web, and React Native JavaScript styling for native applications.

Prior to Mendix, I’ve had the privilege of working with innovative companies such as Cyberdog, a UK cult fashion label, and Kitayah Music, a production company that bridges connections across the music industry. At Cyberdog, I worked on the release of their Virtual Shopping experience, a VR replica of the iconic flagship Mothership store in Camden Market.

Academically, I hold a BA (Hons) in Information & Interface Design from the University of the Arts London and an MSc in User Experience Engineering from Goldsmiths, University of London. My research has focused on services that assist neurodivergent users in navigating the digital world. My Master's thesis, Abstraction against Comprehension, explored how visual abstraction in interface design affects neurodivergent users. I’m driven by the desire to address accessibility challenges and provide tailored design solutions, which is evident in my latest entrepreneurial project, Arti. Arti is an AI-powered communication tool that enhances sentence structure for non-verbal individuals, and it's the next big venture I’m working on.

❤️Some things I love: working with data 📊 coding interactive webpages 👨🏻‍💻 & wearing neon yellow ⭐️

If you’d like to start a conversation, contact me via hello@snikfi.com or through my social channels.