Résumé
Senior UI/UX Designer and Consultant with experience delivering user-centred solutions for B2B and B2C applications. I translate product visions into effective design strategies by aligning business goals, user needs, and design decisions, defining vision, personas, user journeys, and prototypes. I research, design, and implement high-fidelity interfaces and design systems using low-code platforms, CSS/SCSS (web), and React Native (mobile). With a multidisciplinary background, I bridge design and development to create seamless, end-to-end UX.
Experience
- Design Sprints: Lead sessions with clients to define project objectives, identify user frustrations and goals, and enhance user experience while aligning with business needs.
- UI/UX Design: Create and iterate on sketches, wireframes, and high-fidelity mockups, incorporating feedback from product owners and stakeholders.
- Implementation: Develop and implement design systems, style guides, and prototypes using Mendix Modeller, SCSS (web apps), and React Native (mobile apps).
- Agile & Scrum: Work in Agile teams, ensuring iterative development and continuous client feedback to deliver minimum viable products at each stage.
- E-commerce UX: Improved customer journeys to enhance conversion rates and brand engagement.
- Digital Design: Created visual assets for email marketing, social media, website, and app.
- 3D Fashion Design: Designed virtual clothing for Cyberdog's digital fashion line.
- Events & Marketing: Planned and hosted live and virtual events, collaborating with marketing, events, and PR teams.
- Content Production: Assisted in post-production of images and videos for digital use.
- Market Research: Monitored industry trends and competitors to inform design and marketing strategies.
- Fast-Paced Execution: Delivered creative solutions under tight deadlines in a dynamic environment.
Designer, Digital Content Creator & Website Developer for a London-based music production company.
- Website design and front-end development
- Generating traffic to music content through Facebook and Google ads
- Generating designs for branded content across social media
- Supporting marketing campaigns by creating website elements, social assets, landing pages, and graphics
- Editing music videos to be released on YouTube
- Uploading music to iTunes, Spotify, TuneCore, YouTube
Working with a range of clients to design and maintain their websites.
- Kitayah Music – Music Industry
- Draper Film Academy – Charity Organisation
- Draper Together – Charity Organisation
TalentWorks was a pop-up content creation studio for Southwark and Lambeth charities, social enterprises and community groups. I worked with two companies, Smiley's PlayTime – a nursery, and Southwark Peace Garden – a community space promoting peace. I produced work for real clients, collaborated across creative disciplines, developed ideas rapidly, presented concepts to clients, received and responded to feedback and worked efficiently to meet tight deadlines.
- Designed webpages for the firm's internal website
- Coded email templates that were sent out to the whole firm
- Gained a wider understanding of how computer systems work
- Attended lectures demonstrating how hackers access data, and how to prevent them
Education
Projects
UAL & WaterAid collaboration. Involved pitching an experience to the client. The brief: design an experience to increase donations through one of three approaches — educate, activate, or intervene. We designed a 4D immersive room where people could experience the conditions in countries affected by a clean water deficit.
A collaboration between DMJX (Copenhagen) and RMIT University (Melbourne), focused on online collaboration through tools like Fuze, Slack, and Appear. I worked on a playable city brief — taking an aspect of city life and making it 'playable' for its citizens. I was invited back in March 2020 as a group leader/scrum master, supervising students and ensuring projects stayed on schedule.
Working in partnership with r0g_, UNESCO and the UN, I investigated how social media was being used during the Anglophone Crisis in Cameroon.
- Gathered data using the Facebook Graph API and Facepager
- Sorted data into .csv files
- Discovered methods of displaying data interactively
- Coded an interactive webpage displaying the results using HTML, CSS & JavaScript
Short Courses
Learnt how to build a computer and understand its core components: motherboard, capacitors, RAM, ROM, hard drives, and how to install and change operating systems.
Skills
- Brainstorming
- Critical thinking
- Collaboration
- Experimentation
- Time management
- SketchUp
- Prototyping
- Wireframing
- User research
- Adobe XD
- Adobe InDesign
- Adobe Illustrator
- Adobe Photoshop
- Adobe After Effects
- Adobe Premiere Pro
- React JS
- HTML / CSS / SCSS
- JavaScript
- 3D Printing
- Microsoft Office
Adobe Creative Cloud
- Proficient in Adobe XD, InDesign
- Intermediate in Photoshop, Illustrator, After Effects, Premiere Pro
- Using InDesign to create designed PDFs for project submissions, designing magazines and posters
- Adobe XD for creating and sharing prototypes of web/app interfaces with clients
Communication
- My degree has had a major influence on my communication skills
- I've been the recipient of many critiques and am confident when presenting my work
- Critiques have developed my communication skills and on-the-spot thinking
Languages — English, Albanian & French
- Albanian is my mother tongue — fluent in the Gheg dialect
- I studied French at school and hold a GCSE in the language