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Senior UI/UX Designer and Consultant with experience delivering user-centred solutions for B2B and B2C applications. I translate product visions into effective design strategies by aligning business goals, user needs, and design decisions, defining vision, personas, user journeys, and prototypes. I research, design, and implement high-fidelity interfaces and design systems using low-code platforms, CSS/SCSS (web), and React Native (mobile). With a multidisciplinary background, I bridge design and development to create seamless, end-to-end UX.

Experience

Siemens Digital Industries Software April 2022 — Present
Senior UX/UI Designer
  • Design Sprints: Lead sessions with clients to define project objectives, identify user frustrations and goals, and enhance user experience while aligning with business needs.
  • UI/UX Design: Create and iterate on sketches, wireframes, and high-fidelity mockups, incorporating feedback from product owners and stakeholders.
  • Implementation: Develop and implement design systems, style guides, and prototypes using Mendix Modeller, SCSS (web apps), and React Native (mobile apps).
  • Agile & Scrum: Work in Agile teams, ensuring iterative development and continuous client feedback to deliver minimum viable products at each stage.
Cyberdog October 2017 – March 2022
Multidisciplinary Designer
  • E-commerce UX: Improved customer journeys to enhance conversion rates and brand engagement.
  • Digital Design: Created visual assets for email marketing, social media, website, and app.
  • 3D Fashion Design: Designed virtual clothing for Cyberdog's digital fashion line.
  • Events & Marketing: Planned and hosted live and virtual events, collaborating with marketing, events, and PR teams.
  • Content Production: Assisted in post-production of images and videos for digital use.
  • Market Research: Monitored industry trends and competitors to inform design and marketing strategies.
  • Fast-Paced Execution: Delivered creative solutions under tight deadlines in a dynamic environment.
Kitayah Music February 2020 — January 2022
Designer, Web Developer

Designer, Digital Content Creator & Website Developer for a London-based music production company.

  • Website design and front-end development
  • Generating traffic to music content through Facebook and Google ads
  • Generating designs for branded content across social media
  • Supporting marketing campaigns by creating website elements, social assets, landing pages, and graphics
  • Editing music videos to be released on YouTube
  • Uploading music to iTunes, Spotify, TuneCore, YouTube
Freelance August 2018 — March 2022
UI/UX Designer, Web Developer

Working with a range of clients to design and maintain their websites.

  • Kitayah Music – Music Industry
  • Draper Film Academy – Charity Organisation
  • Draper Together – Charity Organisation
TalentWorks Studio 2019
Multidisciplinary Designer

TalentWorks was a pop-up content creation studio for Southwark and Lambeth charities, social enterprises and community groups. I worked with two companies, Smiley's PlayTime – a nursery, and Southwark Peace Garden – a community space promoting peace. I produced work for real clients, collaborated across creative disciplines, developed ideas rapidly, presented concepts to clients, received and responded to feedback and worked efficiently to meet tight deadlines.

Slaughter & May 2018
Technology Intern
  • Designed webpages for the firm's internal website
  • Coded email templates that were sent out to the whole firm
  • Gained a wider understanding of how computer systems work
  • Attended lectures demonstrating how hackers access data, and how to prevent them

Education

Goldsmiths, University of London 2021
MSc User Experience Engineering
Result: Distinction
University of the Arts London 2020
BA (Hons) Information & Interface Design
Result: First Class Honours
Central Foundation Boys' School, Islington Sixth Form Consortium 2017
A Levels
3D Product Design, Geography, Sociology

Projects

WaterAid November 2018 — January 2019
Academic Project

UAL & WaterAid collaboration. Involved pitching an experience to the client. The brief: design an experience to increase donations through one of three approaches — educate, activate, or intervene. We designed a 4D immersive room where people could experience the conditions in countries affected by a clean water deficit.

Global Design Studio December 2018 & March 2020
Team Leader & Participant

A collaboration between DMJX (Copenhagen) and RMIT University (Melbourne), focused on online collaboration through tools like Fuze, Slack, and Appear. I worked on a playable city brief — taking an aspect of city life and making it 'playable' for its citizens. I was invited back in March 2020 as a group leader/scrum master, supervising students and ensuring projects stayed on schedule.

Freelance (UNESCO / r0g_ / UN) August 2018 — September 2018
UI/UX Designer & Web Developer

Working in partnership with r0g_, UNESCO and the UN, I investigated how social media was being used during the Anglophone Crisis in Cameroon.

  • Gathered data using the Facebook Graph API and Facepager
  • Sorted data into .csv files
  • Discovered methods of displaying data interactively
  • Coded an interactive webpage displaying the results using HTML, CSS & JavaScript

Short Courses

Merit Hardware & Software Program 2016

Learnt how to build a computer and understand its core components: motherboard, capacitors, RAM, ROM, hard drives, and how to install and change operating systems.

Skills

  • Brainstorming
  • Critical thinking
  • Collaboration
  • Experimentation
  • Time management
  • SketchUp
  • Prototyping
  • Wireframing
  • User research
  • Adobe XD
  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe After Effects
  • Adobe Premiere Pro
  • React JS
  • HTML / CSS / SCSS
  • JavaScript
  • 3D Printing
  • Microsoft Office

Adobe Creative Cloud

  • Proficient in Adobe XD, InDesign
  • Intermediate in Photoshop, Illustrator, After Effects, Premiere Pro
  • Using InDesign to create designed PDFs for project submissions, designing magazines and posters
  • Adobe XD for creating and sharing prototypes of web/app interfaces with clients

Communication

  • My degree has had a major influence on my communication skills
  • I've been the recipient of many critiques and am confident when presenting my work
  • Critiques have developed my communication skills and on-the-spot thinking

Languages — English, Albanian & French

  • Albanian is my mother tongue — fluent in the Gheg dialect
  • I studied French at school and hold a GCSE in the language